Hi, I’m Recherè

Meet the Founder

I’ve been called a “personal trainer for your business,” which makes sense, because I help service-based CEOs get unstuck and build businesses that actually scale.

I’ve built businesses from the ground up, bought a business and regretted it, and turned learned lessons into smart pivots. With that, Amavn & Co. has taken a few different shapes over the years, offering a variety of services for small businesses: social media management, branding and web design, operations management, and now, strategic business coaching for entrepreneurs ready to lead like CEOs.

I tried taking the traditional route, but I was always meant to be an entrepreneur.

 

My story is a pretty simple one–I’m a college graduate with a Bachelor of Science in Psychology from a great school and a deep love for Organizational Psychology which means I understand not just how to structure a business, but why people run them the way they do.

Even with a traditional degree, my path has always led me back to entrepreneurship. I’ve followed it relentlessly, trusting both God and my gut every step of the way.

Now, I guide other founders and CEOs toward healthy, sustainable businesses.

A brand ethos built on integrity, freedom, and authenticity

At the heart of my work is the belief that sustainable success doesn’t require burnout, complexity, or performative hustle. You don’t have to be someone else to be a successful entrepreneur. I help service-based founders become confident, intentional CEOs by building lean, scalable businesses rooted in clarity, integrity, and systems that actually work.

I champion simplicity over noise, strategy over stress, and structure over chaos so you can lead your business with freedom, make sharp decisions with confidence, and grow in a way that naturally fits into every chapter and stage of your life.

By focusing on the details, I’m the person who makes your business feel better to run—and better to buy from.

Through a mix of client experience strategy and operational systems, I help service-based founders become Systems-Led CEOs: leaders of scalable, sustainable businesses that deliver with integrity and excellence.

If you’re into the woo (because, same):

Taurus ☀️ Scorpio 🌙 Aquarius ⬆️

1/3 Projector // INTJ-A // DISC Cd // Integrator

Type 1 Perfectionist (I have really high standards)