Strategic Advisor, Burnout Recovery Consultant
Solving business owner burnout by giving founders the ability to choose again
Recherè McCoy is a strategic advisor, business consultant, and creative director specializing in business owner burnout recovery. With a background in executive assisting, social media management, and brand and web design, that range is exactly why she sees a business whole, the operations, the visibility, the aesthetics, the strategy, not as separate problems, but as one pattern.
She holds a Bachelor of Science in Psychology from the University of Alabama at Birmingham. Her path has always led back to entrepreneurship. She follows it relentlessly, trusting both God and her gut.
She's partnered with founders from six-figure solo practices to seven-figure agencies, building The DREAM Method after years of finding the same pattern across client after client: a business that still runs through its founder instead of without her.
Through The Boardroom, her business burnout recovery intensive, founders get the clarity and support that make running the business feel possible again.
The Foundation
A culture rooted in integrity, freedom, excellence, and grit.
I believe businesses should be designed around the people leading them, not despite them. The traditional models were not designed with you in mind. The way you think, make decisions, move through the world. I see what your business needs before you can articulate it.
This is for you if:
You're close to burning it all down, or can feel where it's headed.
You're done trying to figure it out alone.
You want a partner, not someone to manage.
This isn't for you if:
You're earlier stage and still finding your offer.
You want someone to just execute a plan you've already made.
You're not ready to let someone else see what's actually going on.
The Journey
Nanny & House Manager
After leaving early childhood education, I went out on my own and experienced my first taste of entrepreneurship. Within two years I was serving multiple families with a full calendar.
Battled Chronic Burnout
My role as an in-demand nanny and house manager for families across metro Atlanta was both fulfilling and exhausting. Although I had autonomy over my schedule, I hadn't learned how to say no as an entrepreneur and the years-long burnout confirmed it. At the same time, one of the families I served carved out a new lane for me: Executive Assistant.
Founder, Social Media Manager & Brand/Web Designer
I dove head first into my new role of Executive Assistant, where I was dropped into a crash course of how successful small businesses and start ups run their backend operations, marketing, and more. Then COVID came and I suddenly needed to replace my nannying and house managing income with something I could do from home. So I taught myself social media marketing, branding, and web design.
Noticed the Pattern
Clients had the pretty front end and no idea what to do on the back end. The business kept breaking where no one could see it.
Pivoted to Operations & Systems Strategy
Started fixing what was actually failing: systems, delivery, decision-making, the backend no one was looking at.
Strategic Advisor, Burnout Recovery Consultant
Now I help female founders, agency owners, and solopreneurs recover from business owner burnout through The Boardroom.
If you're into the woo (because, same):
Taurus Sun | Scorpio Moon | Aquarius Rising
1/3 Projector
INTJ-A