RECHERÈ MCCOY
Strategic Advisor Based in Atlanta, GA
Recherè McCoy helps established coaches and service providers with inconsistent revenue get to the root of the problem and build what's missing.
Her background in psychology means she understands not just what's underneath the inconsistency, but why it's been so hard to name. A coach helps you find your own answers. A consultant hands you a plan. Recherè does neither. She works inside your business as a partner, finds the structural cause of what's not working, and implements the fix alongside you.
She's built businesses from the ground up, bought a business and learned hard lessons, and turned those lessons into strategic pivots. Her business has evolved over the years—from social media management to branding and web design to where it is now: strategic advisory partnerships for established coaches and service providers who want predictable revenue.
Recherè holds a Bachelor of Science in Psychology from the University of Alabama at Birmingham. Organizational Psychology—the study of how people behave inside the structures they build—is where her independent study has taken her since, and it shapes how she approaches every client engagement.
Even with a traditional degree, her path has always led her back to entrepreneurship which she follows relentlessly, trusting both God and her gut every step of the way. Now, Recherè advises other established coaches and service providers ready to stabilize revenue and scale without burnout.
Through The Boardroom, her fractional advisory partnership, founders get the structural clarity that makes stable revenue possible.
If you're into the woo (because, same):
Taurus Sun | Scorpio Moon | Aquarius Rising
1/3 Projector
INTJ-A
A culture rooted in integrity, freedom, excellence, and grit.
At the heart of my work is the belief that sustainable success doesn’t require burnout, complexity, or performative hustle. You don't have to be someone else to be a successful entrepreneur. By focusing on the details and understanding the psychology behind sustainable growth, I'm the person who makes your business feel better to run and better to buy from.