On the Blog
The Archive
Perspective on strategy, scaling, and the work no one photographs. Public notes from inside the practice. Subscribers read it first. → Join the list
SEO vs AI: Why the Rules Haven’t Changed (And What Service Providers Need to Know)
The small business world is buzzing with questions about AI and search optimization. I see it on social media daily: "Should I be optimizing for ChatGPT instead of Google?" "Is SEO dead now that everyone's using AI?" "Do I need a whole new content strategy for AI...
How to Sell a Long-Term Offer in a Microwave Society
We live in a microwave society where clients want results yesterday and instant gratification is the norm. For service providers selling long-term programs, this can feel like an uphill battle. You know your offer delivers real transformation. But to someone looking...
Why most feel-good business advice misses the mark
I had a realization on my morning walk that I couldn't wait to share. Most business advice (and advice in general) falls into two camps: the tactical "here's your 5-step system" approach, or the inspirational "trust the process, it'll all work out" messaging. Here's...
3 Non-Negotiables to Transition Your Business from Side Hustle to Real Company
You built your business on vision and ambition. You started with an idea—maybe even just a spark—and did whatever you had to do to make it work. You hustled late at night, learned on the fly, and said yes to opportunities that stretched you. And it worked. But once...
Making Content Planning Easier with Airtable
You don't have to choose between ease and growth when you have systems that can run without you. I recently set an audacious goal for the rest of 2025. A “who does she think she is” type of goal. It’s stretching me to think expansively without being attached to...